Voodoo Doughnut, a culinary and cultural phenomenon, became an iconic name in the world of unique and creative doughnut creations.

Known for its quirky and eclectic offerings, this doughnut shop has grown from a small Portland, Oregon business to a cultural phenomenon with multiple locations and a dedicated following.

History and Founding

Voodoo Doughnut was founded in 2003 by Kenneth “Cat Daddy” Pogson and Tres Shannon.

The duo, inspired by their love for doughnuts and a desire to create something truly unique, opened their first shop in Portland. The original location quickly became known for its unusual and innovative doughnut flavors, as well as its offbeat and often humorous atmosphere.

The name “Voodoo Doughnut” reflects the founders’ fascination with the mystical and the macabre, elements that are evident in the shop’s branding and décor.

From the start, Voodoo Doughnut aimed to be more than just a place to buy doughnuts; it sought to create an experience that would draw people in and keep them coming back.

Signature Offerings

Voodoo Doughnut’s menu is a testament to its commitment to creativity and fun.

Some of its most famous offerings include:

  • The Voodoo Doll: A raised yeast doughnut filled with raspberry jelly, topped with chocolate frosting, and shaped like a voodoo doll, complete with a pretzel stick stabbed into its heart.
  • Maple Bacon Bar: A raised yeast doughnut topped with maple frosting and crispy bacon strips, combining sweet and savory flavors in a way that has captivated many.
  • Tangfastic: A doughnut covered in vanilla frosting and dusted with Tang, the orange-flavored drink mix, providing a unique and nostalgic taste experience.

These signature doughnuts, along with many others, have helped Voodoo Doughnut stand out in a crowded market and attract a diverse and loyal customer base.

Cultural Impact

Voodoo Doughnut has had a significant impact on popular culture and the culinary world.

Its approach to doughnuts as not just food but as an art form has inspired countless other bakeries and dessert shops to experiment with bold flavors and unusual designs.

The shop’s commitment to creativity has also made it a favorite among celebrities and food enthusiasts, further cementing its place in pop culture.

One of the most notable aspects of Voodoo Doughnut’s cultural influence is its presence in various media.

The shop has been featured in numerous television shows, movies, and articles, showcasing its unique offerings and the vibrant atmosphere of its locations. This media exposure has helped to spread the word about Voodoo Doughnut far beyond its Portland origins, attracting visitors from all over the world.

Expansion and Growth

Since its founding, Voodoo Doughnut has expanded significantly, opening locations in several other cities across the United States, including Denver, Austin, and Hollywood.

Each new location maintains the quirky and eclectic spirit of the original, while also incorporating local elements to make each shop unique.

Despite this growth, Voodoo Doughnut has remained true to its roots, continuing to offer the same creative and high-quality doughnuts that made it famous.

The company has also remained committed to giving back to the community, supporting various charitable organizations and initiatives.

Challenges and Controversies

Like many successful businesses, Voodoo Doughnut has faced its share of challenges and controversies.

Issues such as labor disputes, health and safety concerns, and accusations of cultural insensitivity have occasionally marred the company’s reputation.

However, Voodoo Doughnut has generally responded to these challenges by making changes and improvements, demonstrating a commitment to learning and growth.

The Future of Voodoo Doughnut

Looking ahead, Voodoo Doughnut shows no signs of slowing down.

The company continues to explore new opportunities for expansion, both within the United States and potentially internationally.

As it grows, Voodoo Doughnut remains focused on maintaining the creativity, quality, and unique atmosphere that have made it a beloved brand.

In addition to expanding its physical locations, Voodoo Doughnut is also exploring new ways to connect with customers, including through online sales and delivery services. These efforts reflect the company’s understanding of the changing landscape of retail and its desire to meet customers where they are.


Voodoo Doughnut has carved out a unique place in the world of doughnuts and beyond.

With its creative offerings, distinctive atmosphere, and significant cultural impact, it has become more than just a doughnut shop – it is a cultural institution.

As it continues to grow and evolve, Voodoo Doughnut remains a fascinating example of how a simple idea, executed with creativity and passion, can become a global phenomenon.